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Katie Paddock

1 article from the engineers and strategists doing the work.

The Secret to Strategic Account Management? Internal Alignment

Oct 03, 2025

The Secret to Strategic Account Management? Internal Alignment

Why Strategic Account Management Takes Internal Work When people think of account managers, they usually picture the external side of the job—calls with clients, progress reports, renewal conversations. But the real magic happens out of sight. The best account managers are master coordinators inside their own organizations, making sure every team that touches a client is moving in the same direction.

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