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Elizabeth Wilson

1 article from the engineers and strategists doing the work.

The Invisibility of Good Design

Nov 07, 2025

The Invisibility of Good Design

The Paradox of Good Design Good design often goes unnoticed. Think about walking up to a door. If it opens smoothly as you pull the handle, you barely think about it. You just walk through. But if the design is unclear and you push when you should have pulled, suddenly all your attention shifts to the door. The experience that should have been effortless becomes awkward and frustrating. The best design moments rarely announce themselves—they simply work. When they don’t, you notice immediately. That’s the paradox of good design. When it works, it feels invisible. When it doesn’t, it stands in your way.

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