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Web Design

20 articles from the engineers and strategists doing the work.

The Invisibility of Good Design

Nov 07, 2025

The Invisibility of Good Design

The Paradox of Good Design Good design often goes unnoticed. Think about walking up to a door. If it opens smoothly as you pull the handle, you barely think about it. You just walk through. But if the design is unclear and you push when you should have pulled, suddenly all your attention shifts to the door. The experience that should have been effortless becomes awkward and frustrating. The best design moments rarely announce themselves—they simply work. When they don’t, you notice immediately. That’s the paradox of good design. When it works, it feels invisible. When it doesn’t, it stands in your way.

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The Most Important Part of a Website Isn't What You Think

Oct 12, 2022

The Most Important Part of a Website Isn't What You Think

So picture in your mind, a person using their smartphone. Okay. Do you have that image locked in now? Tell me, are they holding their phone like this? Or are they holding it like this? Of course it's like this. It's not like this it's like this because who actually talks on the phone anymore. The average American in the United States spends 26 minutes per day texting, and just six minutes talking on the phone and it's not just young people. My mother-in-law sends us group texts all the time and she's more fluent in emoji than I am. So what does this mean for B2B business owners, entrepreneurs and managers? Well, it means a lot of things, but we're gonna talk about one important one and I'm also gonna show you an easy and free test to make sure that you're not missing out on new customers that are ready to buy what you're selling.

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