20 articles from the engineers and strategists doing the work.
A business website is not an office building. This seems a fairly obvious statement, yet the majority of business websites are envisioned, developed, designed and used as if they were made out of brick and mortar.
For anyone with a little Internet know-how, creating a basic, one-page website can take as little as 30 minutes. Upload your logo, photos and some info, and voila! You are ready to start making money on the Internet! However, many people are unaware that there are certain legal requirements for websites that conduct business online, and that you could get in trouble for not meeting website legal requirements, trouble ranging from a slap in the wrist to getting your website shut down by the law.
If your business still doesn’t have a website, odds are that it is because you do not feel ready for the financial commitment - websites are usually expensive, and complicated, and involve lots of meeting with designers and programmers and people who talk in acronyms and techie jargon, and usually a pretty hefty upfront payment. Understandably, you don’t feel like investing major cash on an intangible asset that may or may not return your investment. And so you don’t have a website. But it does not have to be this way! What if we told you there is a better, cheaper, easier way to enter the world of digital business?
Even the most hardened, old-school business people will have to agree that a website is an absolute must for any company: among other things it gives you 24/7 representation, allows you to interact with customers more directly and even sells your product or service while you're asleep.
Simply put, growth-driven design is a better way to build a website and make it your best salesperson... ever.
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