9 articles from the engineers and strategists doing the work.
Oct 25, 2022
When you're putting together your B2B sales plan, there are several key things you need to know. By understanding them, you can develop a more efficient sales strategy. Through this, your business will connect more effectively with your customers, increasing your customer retention and allowing for revenue growth. Ready to transform your B2B sales operation and make it more successful than ever? These five things will help set you on the right path.
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Aug 15, 2017
Anyone with a computer can claim to be a web designer, and many do. I've met many business owners who hire-in an inexperienced person to create and manage the website and social media presence. Though cost-effective, this isn't always the best choice.
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Jun 02, 2017
If your company is not up-to-date with the latest innovations to maximize digital marketing potential, then you're living in the stone ages of advertising. Today's marketing doesn't look like it did 10 years ago, or even a few years ago.
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May 09, 2017
Customer Relationship Management (CRM) software is essential to marketing and sales operations. In fact, businesses of all sizes are catching on, as 74% of U.S. companies now use this type of platform.
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Apr 18, 2017
Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order to make that successful, however, you have to be sure that you're choosing the right key performance indicators. By selecting the right KPIs for your business, you can see a greater return on your marketing investment, increase your conversions, and watch your marketing success soar.
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Apr 03, 2017
Your ability to transform an existing client into your most loyal client hinges upon your efforts to establish yourself as your client’s most trusted industry resource.
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Feb 06, 2017
What is inbound marketing? Inbound marketing is about attracting customers by offering value to them, often in the shape of content they care about.
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Aug 12, 2016
James Cash “J.C.” Penney Jr., entrepreneur and founder of JC Penney Stores back in 1902, is famous for his journey from clerk in a one-room store to founder of a massive chain store development. But he didn’t reach that level of success by chance. In today's post, we're talking steady, smart and sustainable growth for your business.
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Apr 18, 2016
Even the most hardened, old-school business people will have to agree that a website is an absolute must for any company: among other things it gives you 24/7 representation, allows you to interact with customers more directly and even sells your product or service while you're asleep.
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