Inbound Marketing

8 articles from the engineers and strategists doing the work.

Jul 28, 2022

What is HubSpot?

So you've heard about HubSpot, or maybe you've downloaded one of their offers, but what is HubSpot exactly?

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Jul 11, 2022

What is a HubSpot Certified Partner? [Updated for 2022]

If you're in the marketing business — or you’re a business owner in need of marketing — you have probably heard of HubSpot. You might already be a HubSpot customer. After all, it is the state-of-the-art marketing software platform used by many marketing agencies and other companies to attract visitors, convert leads, and close delighted customers.

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Dec 03, 2021

Why You Should Care About Hiring a HubSpot Certified Team

At BridgeRev, our team keeps growing (and getting well-deserved recognition). Besides being named a Platinum HubSpot Partner, we’ve also been invited to join the HubSpot North American Advisory Council.

inbound-marketing hubspot operations what-is-revops bridgerev

Apr 18, 2017

How to Set Smart Business KPIs for Your Organization

Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order to make that successful, however, you have to be sure that you're choosing the right key performance indicators. By selecting the right KPIs for your business, you can see a greater return on your marketing investment, increase your conversions, and watch your marketing success soar.

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Feb 06, 2017

5 Keys to Local Inbound Marketing Strategy

What is inbound marketing? Inbound marketing is about attracting customers by offering value to them, often in the shape of content they care about.

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Sep 06, 2016

How B2B Inbound Marketing Makes Sales Easier

Successful implementation of inbound marketing blurs the lines between marketing and sales, making the sales process easier.

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Jul 07, 2016

How to Run an Inbound Marketing Campaign

Who is leading the pack in new client/customer acquisition in your market? Their secret probably is that they are using some form of inbound marketing to attract that new revenue. Studies show that B2B and high-end B2C companies that still rely on old models of marketing and sales are losing market share to those that have implemented inbound marketing.

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Mar 10, 2016

A Practical Guide to Building Inbound Marketing Campaigns

I love the word backwards. The Free Dictionary offers as one definition of this word:

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