10 articles from the engineers and strategists doing the work.
Agencies understand that start-up founders and small business owners face countless challenges each day: securing funding, staying afloat, growing at the right pace, obtaining leads, and building a solid team. We also understand how some might think that marketing is a luxury best left for large companies — like those that can afford Super Bowl ads and big-budget marketing campaigns.
Anyone with a computer can claim to be a web designer, and many do. I've met many business owners who hire-in an inexperienced person to create and manage the website and social media presence. Though cost-effective, this isn't always the best choice.
If your company is not up-to-date with the latest innovations to maximize digital marketing potential, then you're living in the stone ages of advertising. Today's marketing doesn't look like it did 10 years ago, or even a few years ago.
Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order to make that successful, however, you have to be sure that you're choosing the right key performance indicators. By selecting the right KPIs for your business, you can see a greater return on your marketing investment, increase your conversions, and watch your marketing success soar.
Bad online reviews can hurt a business quickly. According to a 2016 BrightLocal study, 84% of consumers trust online reviews as much as much as a personal recommendation. Fewer negative reviews and more positive reviews result in more customers and more revenue.
James Cash “J.C.” Penney Jr., entrepreneur and founder of JC Penney Stores back in 1902, is famous for his journey from clerk in a one-room store to founder of a massive chain store development. But he didn’t reach that level of success by chance. In today's post, we're talking steady, smart and sustainable growth for your business.
Let’s play a quick game of “Would you Rather?” Would you rather have an ugly website or a bad website? The two are not synonymous. Would you rather invest in a trendy and good looking creative website or a website that generates leads?
Who is leading the pack in new client/customer acquisition in your market? Their secret probably is that they are using some form of inbound marketing to attract that new revenue. Studies show that B2B and high-end B2C companies that still rely on old models of marketing and sales are losing market share to those that have implemented inbound marketing.
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There is a Joe Chernov quote we live by here at BridgeRev: "Good marketing makes the company look smart. Great marketing makes the customer feel smart."
I love the word backwards. The Free Dictionary offers as one definition of this word:
YOUR NEXT DECISION
Tell us what's slowing you down, what you've tried, and what needs to be different. We'll start there.
Come with a problem. You don't need a specification.
The first conversation helps define the next step, whether or not that step is with us.