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Insights

Matthew Williamson

9 articles from the engineers and strategists doing the work.

A Guide to Specialized AI Models

Jul 11, 2025

A Guide to Specialized AI Models

This document outlines several key types of specialized AI models in use today. These architectures power everything from chatbots to autonomous vehicles, from image generation to speech recognition. Each entry includes an explanation, a breakdown of the model's key steps, and a validation note for real-world usage.

ai

The Edge of Awareness

Jun 27, 2025

The Edge of Awareness

From Extended Cognition to Peripheral Cognizance Most of us already extend our thinking into the tools we use. Alarms nudge us awake and remind us to take meds or do chores. We set calendar notifications for meetings we might otherwise forget. GPS recalculates when we miss a turn. These are everyday examples of extended cognition—our minds stretching into our devices.

development

Beyond the Interface: Semantic OS and the Coming Age of OS-less AI

Jun 13, 2025

Beyond the Interface: Semantic OS and the Coming Age of OS-less AI

For decades, we’ve been shackled—quietly and obediently—to operating systems. They promised order, organization, and access. They gave us desktops, dashboards, and docked icons. They also locked us into their structures, demanded obedience to syntax, to sequences of clicks and keystrokes that said: “Use it our way.”

culturedevelopment

System Integrations, Just Good Fun

Feb 21, 2025

System Integrations, Just Good Fun

Let's take a quick trip back to the early ‘90s. No cloud software. No instant messaging. No fancy dashboards pulling data from half a dozen sources in real time. If you needed something from another department, you picked up the phone, walked over to someone’s desk, or waited for someone to drop a printed report in your inbox - your physical inbox - on your desk.

custom-integrationsdevelopment

The Evolution of Search

Jan 24, 2025

The Evolution of Search

In the late 1990s, search engines like AltaVista and Infoseek were marvels of the early internet, providing users with the power to navigate a vast digital ocean of information. Despite their innovation, they still weren't quite perfect. They relied on simple keyword matching, often returning a flood of results that left users drowning in irrelevant links. Then?

culturedevelopment

Some AI Predictions

Nov 13, 2023

Some AI Predictions

I started this on LinkedIn and quickly shot past the character limit so I made it a small blog post. Looking to learn more about AI? Check out our guide to specialized AI models, AI agents and the future of CRM with AI.

ai

Game AI and Human Level Frustration, or Why Computers Can’t Be Too Good

Jun 04, 2018

Game AI and Human Level Frustration, or Why Computers Can’t Be Too Good

If you’ve been part of the gaming world and playing video games for any amount of time, you probably like a challenging game. Compared to the human player, though, computer controlled characters and obstacles often have the upper hand. Winning, in short, can be tough, especially on higher difficulty modes. 

ai

YOUR NEXT DECISION

What is your business working around?

Tell us what's slowing you down, what you've tried, and what needs to be different. We'll start there.

Come with a problem. You don't need a specification.

The first conversation helps define the next step, whether or not that step is with us.