35 articles from the engineers and strategists doing the work.
Revenue Operations (or Revenue Ops or RevOps) is a relatively new business methodology that aims to bring your entire organization into full cooperation with the goal of streamlining processes and growing revenue. Want to know if RevOps is a good fit for your organization? At Bridges, we’re RevOps pros, and we offer a free consultation to help you learn what RevOps can do for you.
![What is a HubSpot Certified Partner? [Updated for 2022]](/img/blog/Imported_Blog_Media/Image---Post-It-Brainstorming-Women.jpg)
If you're in the marketing business — or you’re a business owner in need of marketing — you have probably heard of HubSpot. You might already be a HubSpot customer. After all, it is the state-of-the-art marketing software platform used by many marketing agencies and other companies to attract visitors, convert leads, and close delighted customers.
Having a messy customer database is a little bit like having a tidy room with lots of clutter stuffed in drawers and cabinets. It may look good at first glance, but hidden underneath is a chaotic mix of items that either don’t belong, are outdated, or are misplaced.
Creating a digital marketing strategy is not a one-time event. The process requires constant refinement to keep it aligned with the goals of your business.
If you have ever built a company website, you may still suffer from flashbacks and residual anxiety - most website design projects are a nightmare, take longer than expected, and leave everyone wondering if all that effort was worth it.
Anyone with a computer can claim to be a web designer, and many do. I've met many business owners who hire-in an inexperienced person to create and manage the website and social media presence. Though cost-effective, this isn't always the best choice.
If your company is not up-to-date with the latest innovations to maximize digital marketing potential, then you're living in the stone ages of advertising. Today's marketing doesn't look like it did 10 years ago, or even a few years ago.
Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order to make that successful, however, you have to be sure that you're choosing the right key performance indicators. By selecting the right KPIs for your business, you can see a greater return on your marketing investment, increase your conversions, and watch your marketing success soar.
What is inbound marketing? Inbound marketing is about attracting customers by offering value to them, often in the shape of content they care about.
![Content That Converts: From Idea to Posted [Updated]](/img/blog/Imported_Blog_Media/Image---Color---Woman-Writing-Desktop.jpg)
Creating copy that converts isn’t always easy, especially when you’re just starting out. In fact, when you’re just starting out, creating a piece of content, whether it is blog content or content for your email list, can be really difficult.
In some of our client meetings, our Chief of Business Development, Jake has been dubbed “Jake from State Farm”, partly because he does wear khakis. It’s an on-going joke in the office, but makes for a perfect and easy Halloween costume: Jake from State Farm…. In khakis.
If you have decided that inbound marketing and SEO are the right tools to take your business up to the next level, you must have heard of HubSpot, the premier tool for managing all of your digital and content marketing.
Have you thought about giving your website a facelift? Perhaps you envision a flat, web 2.0, icon-rich website, because it’s in style right now and you want to have the best website design.
James Cash “J.C.” Penney Jr., entrepreneur and founder of JC Penney Stores back in 1902, is famous for his journey from clerk in a one-room store to founder of a massive chain store development. But he didn’t reach that level of success by chance. In today's post, we're talking steady, smart and sustainable growth for your business.
If you run a small business your web design is probably one of the most important parts of your digital marketing and PR efforts: it is the face of your company, your 24/7 salesperson, maybe even your main sales point.
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