Jan 04, 2021
How to Evaluate a Digital Marketing Strategy & Improve Results
Creating a digital marketing strategy is not a one-time event. The process requires constant refinement to keep it aligned with the goals of your business.
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240 articles from the engineers and strategists doing the work.
Jun 02, 2017
Top 10 Strategies for Marketing in the Digital Age
If your company is not up-to-date with the latest innovations to maximize digital marketing potential, then you're living in the stone ages of advertising. Today's marketing doesn't look like it did 10 years ago, or even a few years ago.
May 09, 2017
Should I Be Using a CRM? 7 Questions to Ask
Customer Relationship Management (CRM) software is essential to marketing and sales operations. In fact, businesses of all sizes are catching on, as 74% of U.S. companies now use this type of platform.
Apr 18, 2017
How to Set Smart Business KPIs for Your Organization
Setting key performance indicators, or KPIs, is a great way to ensure that you're tracking the right marketing metrics for your business. In order to make that successful, however, you have to be sure that you're choosing the right key performance indicators. By selecting the right KPIs for your business, you can see a greater return on your marketing investment, increase your conversions, and watch your marketing success soar.
Apr 03, 2017
Your 4-Step Plan To Get New Business From Existing Clients
Your ability to transform an existing client into your most loyal client hinges upon your efforts to establish yourself as your client’s most trusted industry resource.
Feb 06, 2017
5 Keys to Local Inbound Marketing Strategy
What is inbound marketing? Inbound marketing is about attracting customers by offering value to them, often in the shape of content they care about.
Jan 17, 2017
How to Leverage Marketing Automation for Positive Review Generation
Bad online reviews can hurt a business quickly. According to a 2016 BrightLocal study, 84% of consumers trust online reviews as much as much as a personal recommendation. Fewer negative reviews and more positive reviews result in more customers and more revenue.
Oct 26, 2016
6 Spooky Ways Your Competition is Spying On You (and you can too!)
In some of our client meetings, our Chief of Business Development, Jake has been dubbed “Jake from State Farm”, partly because he does wear khakis. It’s an on-going joke in the office, but makes for a perfect and easy Halloween costume: Jake from State Farm…. In khakis.
Sep 21, 2016
The Ultimate HubSpot Partner Checklist: What To Look For
If you have decided that inbound marketing and SEO are the right tools to take your business up to the next level, you must have heard of HubSpot, the premier tool for managing all of your digital and content marketing.
Sep 06, 2016
How B2B Inbound Marketing Makes Sales Easier
Successful implementation of inbound marketing blurs the lines between marketing and sales, making the sales process easier.
Aug 12, 2016
A Process For Sustainable Growth for Your Company
James Cash “J.C.” Penney Jr., entrepreneur and founder of JC Penney Stores back in 1902, is famous for his journey from clerk in a one-room store to founder of a massive chain store development. But he didn’t reach that level of success by chance. In today's post, we're talking steady, smart and sustainable growth for your business.
Jul 07, 2016
How to Run an Inbound Marketing Campaign
Who is leading the pack in new client/customer acquisition in your market? Their secret probably is that they are using some form of inbound marketing to attract that new revenue. Studies show that B2B and high-end B2C companies that still rely on old models of marketing and sales are losing market share to those that have implemented inbound marketing.
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Apr 29, 2016
HubSpot Mobile App for iOS Released
HubSpot just released an iOS app for their CRM product. As an HubSpot CRM user I give a full-throated, "WOO HOO!"
Apr 26, 2016
How Does Growth-Driven Web Design Work?
If your business still doesn’t have a website, odds are that it is because you do not feel ready for the financial commitment - websites are usually expensive, and complicated, and involve lots of meeting with designers and programmers and people who talk in acronyms and techie jargon, and usually a pretty hefty upfront payment. Understandably, you don’t feel like investing major cash on an intangible asset that may or may not return your investment. And so you don’t have a website. But it does not have to be this way! What if we told you there is a better, cheaper, easier way to enter the world of digital business?
Mar 10, 2016
A Practical Guide to Building Inbound Marketing Campaigns
I love the word backwards. The Free Dictionary offers as one definition of this word:
YOUR NEXT DECISION
What is your business working around?
Tell us what's slowing you down, what you've tried, and what needs to be different. We'll start there.
Come with a problem. You don't need a specification.
The first conversation helps define the next step, whether or not that step is with us.